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20:22 Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter Reviews

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, Catch-22 Подробнее Подробнее Подробнее Подробнее Подробнее Подробнее Подробнее

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